My creative journey always commences with the germination of an idea, whether it's a long-standing concept in my mind or an impromptu inspiration triggered by something I encounter—a flower, a book, a film, or a photograph. The SS23 collaboration held a special place for me. When Sarah and her team presented the concept, I was thrilled. What more could I ask for when the brief outlined that the collection's inspiration was to be drawn directly from my own work? The challenge was to create four scarves, each based on fairytales and folklore, and ensuring that they seamlessly belonged to the same aesthetic family as the shoes in the collection. The clarity of the brief, coupled with visual references of the collection's shoes, facilitated a smooth navigation through the creative process, highlighting the importance of careful consideration in interpreting the brief.
Prior to embarking on a new piece, I meticulously note down all the elements I wish to incorporate and mentally strategize how they can harmonize. Consistently referencing the provided mood board in the brief ensures precise adherence to both elements and the designated color scheme. Once the foundational sketch is in place, I collaborate with Sarah and her team for approval. Upon receiving the green light, I proceed to infuse the artwork with final details and color. Given that this series encompasses four scarves, maintaining synergies among them becomes paramount to ensure a cohesive visual narrative.
